Vodafone Italia will bring its fiber to the home (FTTH) service to 27 cities in the country, offering eligible users up to 30/3 Mbps speeds.
To entice customers to subscribe to the new service, the service provider is offering the fiber-based broadband service for the same price as its existing ADSL service for six months.
Customers will have their choice of two FTTH packages: Fiber Vodafone and telephone Start, which will offer a fiber-based connection with unlimited calls to wireline and wireless phones for 19 cents a call for €32 ($42) a month; and Fiber Vodafone phone and Without Limits that includes unlimited fiber-based broadband and calling to national and international calls to Europe and North America for €39 ($51).
Users will also be able to get Vodafone Italia’s HOUSE package, one that includes a Wi-Fi router, 1 GB of mobile data, voice services and Internet security.
In addition, the service provider will provide FTTH services to 45,000 housing units in Milan via an agreement it recently signed with Metroweb. By 2016, Vodafone said its FTTH service will be available throughout the city.
Vodafone Italia is a relatively new player in Italy, having entered into Italy’s wireline voice market in 2007. However, the service provider has quickly established itself as the second-largest competitive telco during that six-year period with over 2.5 million customers.