Vodafone Ireland is posing a challenge to incumbent telco eircom with the launch of its fiber-based broadband service, offering consumers and businesses speeds of up to 70 Mbps. Beginning at €30 ($39) a month, eligible users can opt to purchase a standalone or bundled voice/data option.
The telco is offering three main options: Vodafone Simply Broadband, a standalone fiber-based broadband for €35 ($45); Vodafone Simply Talk with only voice is priced at €30 ($39); and Vodafone Home, which bundles broadband with voice calls and unlimited broadband usage, for €55 ($71).
Existing Vodafone customers can upgrade to the new service for free, while and existing mobile customers are eligible for various discounts.
Marcel de Groot, consumer director for Vodafone Ireland said a key premise of the new service is providing easy to understand plans for its customers.
“Keeping the plans simple allows the customer to be in control, choosing a plan that fits their needs without compromising on quality or speed,” he said.
Vodafone’s service follows eircom’s rollout of its new fiber-based broadband service last Friday, which is open to competitors including Vodafone Ireland.
The fiber-enabled speeds will be available to 300,000 homes and businesses in 11 areas: Clare, Donegal, Dublin, Galway, Limerick, Louth, Mayo, Meath, Sligo, Wexford and Wicklow.