Verizon (NYSE: VZ) has realized that in order to offer a more compelling reason to move away from cable to its Fiber to the Home (FTTH)-based FiOS service, they'll need to let customers choose how they want to structure their respective bundle.
Up until now, any customer that signed up for a FiOS bundle had a small amount of options for Internet speeds and the amount of TV channels assigned to specific FiOS bundles and price points.
Existing FiOS customers will now be allowed to build a custom bundle at an additional cost of $5 to $10 a month. Likewise, new customers will be able to get service discounts if they order a triple-play bundle online.
For consumers that crave higher data speeds, they can increase their speeds from 15/5 Mbps to a symmetric 25 Mbps tier for only $5 more a month ($104.99) or a symmetrical 35 Mbps data tier with 233 TV channels more than 50 in HD for an additional $10 a month ($109.99). Before this new offering was announced, customers that signed up for the 35 Mbps symmetric package would pay about $129.00 a month.
But if customer wants a triple-play package, Verizon's pricing continues to be competitive with cable offering 35 Mbps symmetrical data and 391 TV channels for $129.99 a month.